persuasion – Rafa Tabares

Is Search Engine Submission Necessary?

by Rafael posted on abril 17, 2014 in Business advice, SEO

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…

Strategic Use of Images in Search Engine Optimization

by Rafael posted on abril 17, 2014 in Advanced SEO Techniques, SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:…