Más allá de Facebook o Twitter, la mercadotecnia digital se define como la promoción de productos o marcas por medio de medios electrónicos y generalmente la diferencia entre la mercadotecnia tradicional y la digital esta en en la respuesta rápida…
La mayoría de las personas siempre me preguntan “¿Cuantos fans son necesarios en Facebook?” ó “¿Que número de seguidores en twitter requiero para tener éxito en la red social?”, la que más me intriga es “¿Cuantas visitas tendré en mi…
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a…
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms…
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links….
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On…
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:…
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two…
Todo camino debe de tener un primer paso, y estos son los 5 primeros si quieres que tu empresa comience a tener mejor presencia digital. Estos pasos tienen que tener un hilo conductor o un concepto rector para que funcionen…